Quick Answer: Do Carousel Posts Work Better?

Carousels bring higher engagement rates than videos or images.

The results show the same thing: carousels outperform images and videos, reaching an average engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos..

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram.

A combination of images and videos in the same carousel is found to generate the highest engagement rate per post (2.33%). … Even carousels with only videos are found to produce a slightly higher engagement rate than images alone (1.86% vs 1.80%).

Don’t use hashtags with carousel posts.

Why can’t I post a carousel on Instagram?

The Verge has reported that according to a Facebook company spokesperson, the issue with the carousel feature on iOS devices is attributable to a bug: “We’re aware that some people are having trouble accessing the ‘Select Multiple’ photos feature in Instagram due to a bug in the latest iOS update and are working on a …

Do carousels perform better on Instagram 2021?

Carousel posts make up 17% of feed posts, and according to Hootsuite’s own research they pull 3x the engagement and 1.4x the reach of other post types. They’re great for going into more detail on a product, or capturing multiple angles on the same theme.

Do Instagram carousels raise engagement?

Carousel posts tend to have a higher engagement rate per post – between 1.65% and 5.13%, depending on the profile size. With one exception, carousel posts perform better than images or videos – an average of between 0.25% – 0.51% higher engagement.

Do posts with multiple photos get more likes?

Yep, videos and multiple pictures will likely get you less likes because of the inherent human action replacing the actual double-tap (like) by actually viewing your posted video or viewing your multiple picture post. So to recap: A video will likely cause you to decrease your likes.

After your carousel post gets some organic reach and engagement, you can easily turn it into a carousel ad by boosting the post.

What type of posts get the most engagement?

What are the 7 types of content that drive most engagement?Content written for Me by You. Write for your readers. … Content that inspires emotion. … Content in story form. … Content that is open-ended. … Real- time content. … Informational content. … Visual content. … Live-streaming.May 5, 2016

What is the most engaging content on Instagram?

Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others….15 creative Instagram post ideasAsk your users a question. … Show a tutorial. … Go behind the scenes. … Conduct an AMA. … Share valuable thought leadership.More items…•Aug 27, 2019

Why am I suddenly getting less likes on Instagram 2020?

Instagram has a policy of being harsh on automated tools, such as automated bots that like and follow people. The app also has a strained history with automatic posting tools. … With fewer bots, you’re going to get fewer likes. Don’t be alarmed if there’s a sudden decline in engagement.

Why do videos get less likes on Instagram?

For one, videos take more from your audience. Looking at a photo, you can understand everything that is happening in a few seconds. Videos can take up to a minute or more. So audiences don’t interact with them as much.

Why are my hashtags dropping?

So, your Instagram hashtag reach dropped. This drop could be a result of many different reasons. It could be due to mass spamming on your account or a change in your post’s content quality. It could even be a change to the Instagram algorithm itself.

How to Create a Carousel in Instagram FeedOpen your Instagram app and tap Add Post.In the bottom right corner of the app, click Multiple-Image Post.You can select up to 10 images or videos to include. … Tap Next.Swipe to look through the images that you have selected. … When you’re finished with your edits, tap Next.More items…•May 18, 2021

How do you post a carousel on Instagram?

How to Create Instagram Carousel PostsLaunch Instagram. The first thing you’ll need to do is launch the Instagram app (iOS | Android).Create a new Instagram post. Tap the plus sign. … Select photos and videos. … Add a filter to Instagram carousel posts. … Write the caption for your Instagram post.

Are carousels better for engagement?

However, carousels have demonstrated higher engagement levels than “regular” picture ads — up to 10 times more. The click-through rate is 72% higher than single image ads.

Why is my Instagram reach so poor?

If Instagram thinks you are spamming, they will keep your reach low. It’s been up in the air for a while about what the sweet spot with hashtags is, but people say that they seem to have better luck with about five unique hashtags.

What hashtags get the most likes?

What are the most popular Instagram hashtags by category?#photooftheday.#instagood.#nofilter.#tbt.#igers.#picoftheday.#love.#nature.More items…•Nov 2, 2020

A shocking result on the re-test was Reach was 11.18% lower on carousels as opposed to regular posts! Space Walk – Likes on carousels were 23.96% lower than regular posts, comments were 16.67% lower and Reach was about even.

Make sure all the images or video are of high quality. Use a minimum 1080 pixel width so they look great on any size screen. Don’t be afraid to use call to actions. Tell people to swipe through in your caption to keep them interacting with all of the images.

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